Our Graduates Work At

Our 18 weeks program will get you career ready!

Engineer content strategies that convert prospects into repeat buyers.

Leverage social media marketing for increased public engagement.

Collect, cleanse and analyze data on customer insight.

Deploy paid marketing strategies that improve search engine traffic.

Tuition Guarantee

We are confident our immersive program will meet & exceed your expectations. However, if for any reason you are not satisfied within the first 30 days of your program, we will refund your tuition.

Paid Internship Guarantee

Upon graduation from our immersive programs, we guarantee at least one paid internship for each graduate, providing valuable opportunities for our students to kick-start their careers.

What will I learn?

Earn an industry-respected Online Digital Marketing Certification upon completion of your Digital Marketing Bootcamp, to further improve your marketability and upward career potential:

This module will cover the fundamentals of digital marketing, including how to become a digital marketer and the skills students need, the marketing research models, and their use cases in today’s digital world. The marketing research models discussed in this module are the advertising research model, social media marketing research model and content marketing research model. The module aims to provide learners with a basic understanding of the terminology and concepts related to digital marketing and an overview of the channels used for online advertising.

This module will cover the basics of audience targeting and how students can reach demographics in their “micro-moments.” This module will also touch on some tools that can be used to gather insights about their audience, including Persona Market and Audience Analysis. Audience analysis will help students better understand target audiences and how they behave.

This module will cover the main communication principles of negotiation and collaboration. As more technology is introduced, this course will teach students how to be effective in their communications and collaboration.

After completing this module, students will understand the difference between reach and engagement, and conversion and action.

This module will present and analyze the data-driven stage in digital marketing lifecycle. It will also improve students' understanding of digital marketing's value, emphasizing the impact of various channels on different customer segments. This lesson is designed to help students understand how to use data to make better decisions, in ways that contribute to direct business growth.

This module covers website development concepts, which include web design principles, website code and search engine optimization (SEO). The second section focuses on creating a web patform with website creation & coding strategies.

This module will cover the process of creating and distributing valuable, consistent content that addresses the needs of a company’s target audience. This module also provides tips on how to write compelling blog posts to promote business growth. To create content that drives actual results, it's essential to understand what content their audience would want to read online and how they react when they find it. This module will break down best practices from different types of content and highlight some successful strategies for producing high-quality blog posts.

This module will cover paid search marketing principles and strategies students should consider when creating a PPC campaign. This module aims to help students understand the fundamentals for effective paid search marketing campaigns by presenting relevant knowledge about PPC campaigns, their essential components and how to maximize their results.

The main aim of this module is to identify the strengths and weaknesses of social media platforms. We'll teach students how to leverage these strengths for better ROI, and assess different strategies for growth on social media.

This module will help students find patterns in data and achieve meaningful insights from the information they collect. Students will learn to dig deeper into performance management issues with data gathered from clients' website and analytics activities.

Social media campaigns enhance brand ethos and drive traffic. This module will cover how different tools can be used to create, implement and optimize social media campaigns. It will also cover how to manage and evaluate those campaigns. Students will learn to navigate social planning calendars, social advertising and social-specific conversion tracking.

Content writers must understand their target readers, and how they want their content to resonate, before creating any collateral. This module will cover how content writers can engage a community and grow an audience by creating relevant content that is well-received by community members, thus incentivizing members to follow them.

Request the syllabus to see all course modules

A Promising and Well-Paid Career

The Digital Marketing is responsible for user experience and navigation on multi-platforms such as websites and mobile applications. They are increasingly gaining prominence in the market in various areas such as e-commerce companies, advertising agencies, fintechs and digital banks, and technology companies.

Paid Media
$73,000 Year
SEO
$63,553 Year
Content Marketing
$75,165 Year
Marketing Operations
$69,525 Year

Free Career Assessment

Not sure which Digital Marketing would be the perfect fit for you? Discover how you can turn your passions and strengths into a promising career with our quick and free career assessment tool.

Who is our Digital Marketing
Course for?

Aspiring Marketers

Free yourself from a static or dissatisfying position, and amplify your career trajectory, behind the power that a digital marketing program provides. Take your first steps toward sustained growth in a meaningful digital marketing career, as you learn pivotal strategies that help you create, run, and analyze digital marketing campaigns.

Entrepreneurs

Ready to market your product or service? Looking for new ways to introduce your brand to new eyes? This training provides the tools that allow you to grow your business behind paid and organic strategies that help actively convert prospects into customers.

Career Advancers

Perhaps you’ve held jobs before, but they have been unrelated to your career goals or you’ve been out of the workforce for many years. Or perhaps you’re looking for your first professional experience. These resources are a great place to start.

Programmers and Developers

Fortify your coding skills behind a digital marketing curriculum packed with actionable insights. Our digital course builds well-equipped digital professionals behind modules that help web developers add related abilities to their core skillsets.

Digital Marketing Tools

This program prepares you to use these top tools in Digital Marketing.

Real Stories from Satisfied Students

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“Feeling thankful that I found this program at the right moment in my life. For a while I was contemplating changing careers but felt hesitant to do so because I lacked certain skills. This bootcamp not only gave me the confidence to pursue a new career, but the job ready skills I will need day one.”

John Solis Digital Marketing Student
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“ This Digital Marketing bootcamp was honestly a great experience. I felt that I was able to expand my horizons as an artist and learn how to create applications. ”

Caitlin DeJesus Digital Marketing Student
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“ I have really enjoyed the Digital Marketing bootcamp. The learning was very solid, covering all the topics I needed to learn to be successful Digital Marketer. ”

Alana Ammons Digital Marketing Student

Why Choose Us?

In partnership with Workforce Institute, Hofstra University is offering a Digital Marketing Immersive Program for one reason: to connect passionate students with the chance to achieve a deserved career in digital marketing. We're preparing a new generation of working professionals to address challenges posed by a rapidly evolving, technology-driven world. Our knowledge-based training programs facilitate access to dynamic learning modules and certifications - all to prepare you for a successful career. We provide access to high-quality skills training that anyone can access, interact with and understand.

Live & Online Classes

Career Preparation

Flexible Payment Plans

Diverse Career Paths

100% Online Education

Instructor-Led Classes

Hofstra University is excited to equip the next generation of fully accredited UI/UX and digital marketing students. Fulfilled through WorkForce Institute, our UI/UX and Digital Marketing Bootcamp serves a global online student body, and helps to prepare your voice for a professional world of user experience, visual communication, interfacing and design theory.